I needed to create the logo for the Instituto Paulo Coelho and wanted it to express the power of our project, which was simple in its central idea, but ambitious in its results. I sought something that synthesized in a precise manner all the power, energy and will we were putting into that work.
Inspiration came in a dream. I saw great flapping wings protecting the Earth and all human beings. When I woke up, I knew immediately what it was about: Saint Michael. I researched, did many drafts and trials, but it was in vain, as nothing pleased me. Until the day I clearly saw the whole image: a circle and a spade. It was exactly what I was looking for, a simple image, but full of power and determination. The beauty of the most perfect form, the circle, which also represents the shield and protection, combined with the force of the warrior’s sword. I draw up a first draft and understood that what I was seeking so keenly was there.
A couple of years later, due to its power and symbology, that very same logo was adopted by Paulo on his official site and was now representing the image of the WARRIOR OF LIGHT, which appears in many of his online texts and publications.
Ever since, this symbol has already been seen and spread by thousands and thousands of people around the world, on t-shirts, cards, pins and even on tattoos.